He still drives his own car most days to the fast-food giant's corporate headquarters in Oak Brook, Ill., and tells new acquaintances that he sells hamburgers for a living. He eats McDonald's food every day, and while he mixes up his choices he manages to sneak in french fries most days, for "testing purposes."
Coming into his own in his third year at McDonald's helm, Jim Skinner has made a deep impression. The evidence is on the bottom line, on the menu and on employees' lapels.









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