Who's gonna save Yahoo?

As expected, Yahoo posted another disappointing second-quarter financial results on Tuesday and lowered its guidance for the remainder of the year. The company cited continuing slowed growth in display advertising and bigger-than-expected declines in search affiliate sales.

As Google pulls further and further ahead in the ad market war, Yahoo executives keep promising big things. But so far, it appears, they're just promises, and vague ones at that. and investors patience is wearing thin "I'm a little frustrated by the direction of Yahoo," said Jordan Rohan of RBC Capital Markets ".

Jerry to the Rescue!
On a conference call with analysts after the earnings report, newly Chief Executive Jerry Yang said he would "spend the next 100 days or so mapping out a strategic plan" and conduct a "top to bottom review of the business."

"I have a great sense of urgency to move fast and in a focused way," Yang said.

He promised there would be "no sacred cows" and talked about three key topics: insight, openness and partnering. Specifically, the company will de-emphasize underperforming products and "set a new bar for the Yahoo culture" by "prioritizing teamwork, leadership and a desire to win."

Its all sounds nice but I think the point is keeping up with Google, and second can Yahoo actually create and innovate, since its been long since the last time I remember Yahoo had any original ideas of its own and executed them with a clear vision.

In terms of going head to head with Google let me give you one example from the ad business, why yahoo is lagging far behind. As a blog writer and publisher I naturally look for advertisement platforms to monetize my blog and generate revenue form my writings, as I strated my blog I browse around for different ad platforms and products, obviously like 70% of the market I gave Google's Adsense a try, and loved it, I also happend to check Yahoo ad platform (sorry don't how they call it), anyway while the registration for Goggle's Adsense is 100% free, Yahoo is charging for signing up to the service which appears similar to Adsense.

My point here is that why on earth would I as a publisher pay just for signing up to a service I'd like to try and find out if its any good, when Google's market leader Adsense is totally free.

This is just one example of why Yahoo is struggling while Google is thriving.