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Monday, July 2, 2007

iPhone fastest selling Apple product in history?

Yeah i know you're all sick of that iWeek we've got, but I thought this story is quite a surprise.
I've just a post on Appleinsider that the iPhone could turn out being the fastest selling product in Apple's history. I think that if it does turn out to be, its just amazing not so much in financial but in marketing terms.

You see, Apple has marketed it geniusly, for start it announced it 6 months pre-launch (FCC approval reasons, according to Steve Jobs), I think that the actual reason was a brilliant marketing stunt.
Think about that's 6 months of BUZZ, of TV appearances, blogs, podcasts and so much more..


Many have called the iPhone the most hyped product of the century, they're right, but I think Apple, aside from marketing have done a fabulous job on the device itself making it exceed most people's expectations.


"Our sources indicate that iPhone will likely become the fastest selling product in Apple's history and not to mention likely among the fastest (if not the fastest) in consumer electronics," analyst Shaw Wu informed clients in a research report published Monday. "We estimate sales of about 250,000 units in two days
(up from our previous view of 50,000). The previous fastest seller was iPod nano, which sold about 1 million units in about 17 days meaning, about 59,000 units per day."

From a "big picture" standpoint, Wu said iPhone represents the start of a potential revolution in both PC and mobile electronics industries, given his view that the device is not just a classic old school product in that "it is landscape changing, being the first true convergence device that combines the best media player (widescreen video iPod), a near full-function web browser (Safari), e-mail/contacts/calendar, and a cellular phone."

Over the next 2-3 years, the analyst believes Apple has the potential to become a top selling "smart" phone vendor, which could leverage the mobile category into the mainstream just as the company did with the iPod and portable media players.
Thanks for iLounge for the photo.

Its a great read, check it out.

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